The 300圆00 is one of the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers.Īlso known as a "square", this format can fit into smaller spaces that don't accommodate larger rectangles.Īlso known as a "half banner". This format provides a larger space for advertisers to get their message across and can offer users rich engagement. These ads fill the width of a mobile phone screen (for example, iPhone, Android, BlackBerry 6 and so forth). This format is a mobile-optimized banner. Mobile-driven ad format that provides twice the height of standard mobile banners.Īlso known as the "mobile leaderboard". Mobile portrait full-screen ad. Used for mobile app interstitials. The supply of available display ads for this ad size is generally limited though, which may lead to sub-optimal ad performance. This format can fit into smaller spaces that don't accommodate the 728x90 leaderboard. Mobile landscape full-screen ad. Used for mobile app interstitials.Īlso known as a "banner". Tablet portrait full-screen ad. Used for mobile app interstitials. This size is ideal to showcase high-definition content such as videos, photos, animations, and applications. Sometimes referred to as a "large leaderboard". High demand in preferred deals and private auctions. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are turned on.īack to top Other supported ad sizes Ad size It fits larger mobile phone screens at the top or bottom of the screen.Īlso known as a "wide skyscraper". Mobile-friendly web size also known as "mobile banner". Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are turned on. Performs well when embedded within text content or at the end of articles.Īlso known as a "medium rectangle". Performs well if placed above main content, and on forum sites.Ĭan also be used with tablet-optimized pages.Īlso known as a "large rectangle".
If needed, you can turn off ad slot expansion.Īlso known as a "leaderboard". Ad slot expansion currently applies to backfill display and out-stream video ad slots on mobile web. Some ad slots expand automatically to the maximum width allowed on a device.
You can control which creative sizes fill your ad slots using ad contraction.
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The new ad size does not necessarily match the full width or height of the ad slot. When this happens, the size of the similar ad is modified (using advanced imaging techniques) if needed and then served in the ad slot. To help increase competition for a particular ad size, we might substitute a text ad or similar-sized display ad to appear within the ad slot. Need optimization support? Reach out to a Google Certified Publishing Partner, experts at helping publishers monetize content.
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